Pen Marks - Cheryl Cole

"With one of the most finely tuned marketing campaigns of modern times, the 3 Words album is expected to be one of the biggest of the year and is released as Cole celebrates a No 1 in the singles chart with her solo debut Fight for This Love...

Peter Robinson, the founder of Popjustice.com, said the Cole release reflected a trend for "micro-marketing". "Labels are tracking down potential fans and invading their lives,"

-Cheryl Cole gets her hands dirty for new album as label woos fans, Sunday 25 October

Read entire article at: www.guardian.co.uk